Abbott was founded with a mission to transform the way businesses across the African diaspora manage their finances. Frustrated by the lack of innovative and culturally relevant payment platforms, the team behind Abbott set out to create a solution that empowers African entrepreneurs to thrive.
Through tireless innovation and a deep understanding of the needs of African businesses, Abbott has quickly become the go-to payment platform for those looking to grow their operations. With a focus on simplicity, security, and speed, Abbott is committed to supporting the success of African businesses everywhere.
We as Odin were faced the challenge of creating a brand identity that would communicate its mission to transform the financial landscape for African businesses. The company needed to establish a brand identity that reflected its commitment to innovation, simplicity, and superiority, while also resonating with its target audience.
Our Solution
Abbott's brand identity focused on simplicity and superiority to communicate its values to its target audience. The name "Abbott" was chosen as a brand name to emphasize the company's commitment to being a superior player in the fintech industry. The word itself means "the superior of a monastery for men", further cementing Abbott's commitment to excellence and leadership.
The company's logo is a letter mark, featuring the letter A in a simple and elegant design. This design emphasizes the power of simplicity in solving complex problems, which is at the heart of Abbott's mission. The typography is modern and clean, conveying professionalism and trustworthiness.
To ensure that Abbott's brand identity resonated with its target audience, the company incorporated culturally relevant imagery and messaging into its branding. This included using colors and designs that are popular in African culture, and incorporating African imagery and motifs into the company's marketing materials.
